CR Business archives
Keeping track of Web visits critical in judging campaign

A service of A.M. Costa Rica

Keeping track of Web visits
critical in judging campaign

By Jay Brodell
editor of A.M. Newspapers
Nov.11, 2010

The work does not stop when a business owner places an advertisement. The vital key to good marketing is keeping good track of advertising campaigns and tweaking the individual ads to provide the maximum benefit.

At A.M. Newspapers, which includes A.M. Costa Rica, we believe that our principal job is to deliver potential customers to the Web sites of our advertisers. The client's job is to convert Web visitors into customers.

We urge advertisers to capture the names and e-mail addresses of the visitors, consistent with established privacy policies. One good way to do that is to offer something for free or low cost. Some of our real estate broker clients offer a monthly newsletter. Some offer downloadable booklets.

The goal is to build data bases containing the contact information on Web visitors who may become good customers. We recommend the following: provides a free service to keep track of Web page visitor statistics. We use Statecounter, so we know that one day last week A.M. Costa Rica served up more than 50,000 pages and had more than 20,000 unique visitors. With that kind of traffic, the company asks us to pay a fee. But users with less traffic can get the service for free.

Google provides an analytical service that also provides vital information.

We also like to handle mailing lists.The company is based in the Netherlands but has customers all over the world. A small mailing list can be maintained with a small fee.

Web statistics can give good information on the number of responses to an individual advertisement. Sometimes advertisers will want to use similar ads in the same space to see which ad pulls best. That is possible technically.

And like editors, ads get old and cranky. So they need to be changed out periodically.The length of time depends on the product and the effectiveness of the ad.

Got comments: Tell me at A.M. Editor. Got an opinion? Write a short essay and we will publish it here.

Low score in ease-of-doing-business index

By the A.M. Costa Rica staff
Published Nov.10, 2010

The country finished second to last among Central American states in an assessment of the ease of doing business here. The rating was by the World Bank Group - International Finance Corp., which awarded Costa Rica 125th place among nations of the world.

The report, released Tuesday, ranked Costa Rica 116th in the ease of starting a business. It said doing that requires 13 procedures and takes about 60 days.

The report also said that getting a construction permit requires 23 procedures and takes an average of 191 days.  The ranking in this category was 131.

See the full story HERE!

Employers reject opening up bank records

By the A.M. Costa Rica staff\
Published Nov. 11, 2010

The major organization of private employees has come out against a proposed law that would lift bank secrecy and give full access to account information to tax authorities. The measure is being considered in a legislative committee.

The organization is the Unión Costarricense de Cámaras y Asociaciones del Sector Empresarial Privado. The organization said that no one should be able to penetrate bank account records without the order of a judge.

See the rest of the story HERE!

Responses from readers

Dear Editor,

Your article provides good information. I would like to offer some additional information.

    * Most web host offer free stat reports. I use for my sites, and I set the stats up through the administrator control panel.
    * If your site uses a content management system, like Joomla, you can get a free newsletter mailing module. This is not as sophisticated as "Constant Contact", but achieves the same purpose. Hope you find this of some value.

Charles Akin
Fort Worth, Texas, USA

Copyrighted by Consultantes Río Colorado S.A. 2010, a Costa Rican publishing company.
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